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Lazada

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Lazada Group
KlaseSubsidiary
IndustriyaE-commerce
NaitogdasMarso 27, 2012; 12 years ago (2012-03-27)
KagmoknaMaximilian Bittner[1]
Pamayong-kwarterya
Bras Basah, Singapor5e
Mga lugar nin pinagsisirbihan
Southeast Asia, except Laos, Cambodia, Brunei, Myanmar and East Timor
Midbid na mga tawo
Jiang Fan (Group Chairman)[2]
James Dong (Group CEO)
Lucy Peng (Executive Chairwoman)
Mga serbisyoE-commerce
(Online shopping)
KagsadiriAlibaba Group
mga subsidiyaryoLazada Vietnam
Lazada Singapore Pte. Ltd
Websityowww.lazada.com

An Lazada Group (Chinese: 來贊達; t/a Lazada) sarong internasyonal na e-commerce na kompanyang asin saro sa pinakadakulang e-commerce na operador sa Sur-subangan na Asya, na may sobra sa 10,000 third-party'ng tagabenta kan Nobyembre 2014, asin 50 milyon na taonan na aktibong parabakal kan Septyembre 2019.[3][4][5]Plantilya:Needs update

Suportado kan Rocket Internet, si Maximilian Bittner tinugdas an Lazada kan 2012 bilang saodan na plataporma na nagbebenta nin imbentaryo sa mga konsumidores hale mismo sa saiyang sadiring almasen.[1] An Lazada pighira an modelo nin negosyo niya sunod na taon ngani pwede an third-party na nagtitingi' na magpabakal kan saindang produkto sa saiyang plata[porma.[nangangaipo nin toltolan] An merkado nakakua nin 65% kan benta kan kompanya kan 2014.[6]Plantilya:Needs update

An Lazada nag'ooperar sa Sur-subangan na Asya, maliban sa Myanmar, Laos, Cambodia, Brunei asin East Timor.[7] An kompanya nakatipon nin sobra sa $685 milyon sa mga investors arog kan Tesco, Temasek, Summit Partners, JPMorgan Chase, asin Kinnevik AB, bago an Alibaba Group nakakua nin controlling stake kan Abril 2016 sa pagsuporta sa programa nin pagpahiwas kan negosyo kaini sa internasyonal na merkado.[8][9][10][11][12][13]

Parati an Lazada pigkukumpara sa ibang mga kompanya sa Sur-subangan na Asya na may nakakaagid na e-commerce na platporma, arog kan Shopee, Tokopedia, asin Bukalapak.[14][15]

Historya

[baguhon | baguhon an source]

Kan 2012, si Maximilian Bittner pigtugdas an Lazada sa katuyohan makabilog nin nakaagid sa Amazon na business model sa Sur-subangan na Asya, sa pag'aprobetsa sa nagtatalubo na merkadong online nin konsumidor kun saen an Amazon maluya an presensya.[16][17] An Lazada'ng e-commerce na mga websityo pibnungsod na pangenot kan 2012, bago an iOS asin Android mobile apps para sa plataporma kaini ibinungsod kan Hunyo sunod na taon.[18][19]

An kompanya nagpoon operasyon sa Singapore kan Mayo 2014, kun saen ini nakakakwartel.[20][21] Kan 2014, an Lazada nagtala' nin $152.5 million na netong kalugihan sa operasyon, na may bentang neto na $154.3 million, dawa totoo an porsentahe nin lugi—kumpara sa gross merchandise value—mas hababa ki sa kan nakaaging taon huli sa pagtalubo sa benta sa merkado nag'abot $384 milyon kan taon na na iyan, kumpara sa $95 million kan 2013.[22][23]

An Lazada grabeng angat inatubang kan 2015, kan an pagpipili kan mga konsumidor iyo an sa tradisyonal na tindahan brick and mortar mas makusog pa. Dikit pa sa 1% kan mga konsumidor nagbabakal sa online, kompara sa average na 10% sa merkado internasyonal kan panahon na idto. An siring nangangahulogan na an Lazada dapat atubangon an isyu manongod sa kulang pa an igwang credit cards, na iyo an katambay na karaipohan sa (cash on delivery) na sistema, asin an pangangaipo nin masasarigan na sistema nin paghahatod kan mga produkto orog na sa mga pwerang lugar.[24]


Panluwas na takod

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  • Lazada Indonesia Lua error in Module:In_lang at line 40: attempt to call local 'name_from_tag' (a nil value).
  • Lazada Malaysia Lua error in Module:In_lang at line 40: attempt to call local 'name_from_tag' (a nil value).
  • Lazada Thailand Lua error in Module:In_lang at line 40: attempt to call local 'name_from_tag' (a nil value).
  • Lazada Vietnam Lua error in Module:In_lang at line 40: attempt to call local 'name_from_tag' (a nil value).
  • Lazada Philippines Lua error in Module:In_lang at line 40: attempt to call local 'name_from_tag' (a nil value).

Plantilya:Alibaba Group

  1. ↑ 1.0 1.1 Ansuya Harjani (17 April 2014). "Meet the man behind the 'Amazon of Southeast Asia'". CNBC. Retrieved 30 November 2019. 
  2. ↑ "Alibaba replaces Lazada CEO in South-east Asia shakeup". Garage - The Business Times. 3 June 2022. 
  3. ↑ Huang, Claire (6 November 2014). "Lazada grows revenue and stable of online 3rd-party sellers". The Nation. 
  4. ↑ Zhang, Jane (11 September 2019). "Lazada says it is e-commerce leader in Southeast Asia with more than 50 million buyers". South China Morning Post. 
  5. ↑ "Sea's loss widens on investment in Shopee e-commerce platform". Business Times Singapore. 23 August 2018. 
  6. ↑ Yaw, Min Jie (7 November 2014). "Lazada's Marketplace platform accounts for 65% of its sales revenue". e27. 
  7. ↑ Sanchez, Luis (28 January 2020). "These 2 Companies Dominate E-Commerce in Southeast Asia". The Motley Fool (in English). Retrieved 4 October 2022. 
  8. ↑ Error sa pag-cite: Imbalidong <ref> tatak; mayong teksto na ipinagtao para sa reperensiya na pinagngaranan na Next201301
  9. ↑ "Rocket Internet's e-commerce giant Lazada raises $100M". Vator. 20 June 2013. 
  10. ↑ Grant, Rebecca (9 December 2013). "Amazon clone Lazada raises jaw-dropping $250M to mainstream e-commerce in Southeast Asia". VentureBeat. 
  11. ↑ Purnell, Newley (1 December 2014). "Lazada Group Raises $249 Million, Led by Singapore's Temasek". Digits - Wall Street Journal. 
  12. ↑ Russell, Jon (29 November 2014). "Lazada, Rocket Internet's Amazon Clone In Southeast Asia, Raises $250M Led By Temasek". TechCrunch (in English). 
  13. ↑ Choudhury, Saheli Roy; Kharpal, Arjun (12 April 2016). "Alibaba buys controlling stake in Southeast Asian retailer Lazada". CNBC. 
  14. ↑ "Here's how Lazada lost its lead to Shopee in Southeast Asia (Part 1 of 2)". KrASIA (in English). 24 March 2021. 
  15. ↑ Florene, Ursula (4 June 2021). "Shopee pulls ahead of Tokopedia in Indonesia as e-commerce thrives". KrASIA (in English). 
  16. ↑ Mac, Ryan (31 July 2014). "Germany's Samwer Brothers To Become Billionaires With Rocket Internet IPO". VentureBeat. 
  17. ↑ Lunden, Ingrid (12 November 2012). "Samwers' Online Shopping Mall Lazada Gets $40M From Shareholder Kinnevik To Push The Amazon Model In International". TechCrunch. 
  18. ↑ "Lazada launches mobile shopping app for Android OS". The Nation. 19 June 2013. Archived from the original on 7 May 2016. Retrieved 6 August 2015.  Unknown parameter |url-status= ignored (help)
  19. ↑ Russell, Jon (20 March 2012). "T-minus 10: Rocket Internet's ecommerce clones are aiming to conquer Southeast Asia". TNW (in English). 
  20. ↑ Tan, Vanessa (27 May 2014). "Lazada launches in Singapore with a new site and logo". Tech in Asia.
  21. ↑ Ho, Victoria (4 June 2014). "Lazada launches in its home ground of S'pore". AsiaOne. Archived from the original on 24 September 2015. Retrieved 6 August 2015.  Unknown parameter |url-status= ignored (help)
  22. ↑ Cunningham, Susan (12 May 2015). "Rocket's Lazada And Zalora Lost $235.3 Million In 2014 But Are Moving Toward Profitability". Forbes (in English). 
  23. ↑ Millward, Steven (20 March 2015). "Shoppers on Lazada last year spent $350 million as ecommerce booms in Southeast Asia". Tech in Asia. 
  24. ↑ Home-field advantage, The Economist, 7 March 2015
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